MUSHROOM MAGAZINE FESTIVAL ONLINE MARKETING
Attract new fans with mushroom online services
FESTIVAL MAP
The most popular promo tool is visible on Facebook to more than 1 million people per season and generates more than 1000 highly interested festival visitors each day.
PSYLOTTERY
Exclusive ticket raffle promoted via Social Media and troughout the mushroom community with possibility to retarget participators with individual approaches.
ONLINE EDITORIALS
Professionally edited and search engine optimized articles aiming to feature multiple highlights of the festival.
NEWSLETTER
Individual e-mail send out delivered to a perfectly fitted target group with high interest in festivals and psytrance music.
ONLINE BANNER
Displayed inside the popular website mushroom-magazine.com with geo targeting options.
MARKETING FUNNEL
Individual approach to customers and interested persons with a lot of automated options to react to and follow up their activities
Take advantage of more than 330,000 mushroom facebook fans or optimally elaborated audiences inside the Facebook community with the help of social media posts and Facebook ads.
Benefit from mushrooms fast growing Instagram community to increase brand building with high interaction and engagement rates.
GOOGLE ADS
YOUR BENEFITS WITH MUSHROOM PROMOTION
More customers
REACH your FANS
More revenue
More success
More visibility
FLY TO THE STARS
ACHIEVE GLOBAL REACH
ONLINE FESTIVAL MAP
www.mushroom-magazine.com/festivalmap
Our most popular promotion tool for festival organizers worldwide
INTERACTIVE MAP
The Google Map with the most interesting festivals of the Psychedelic Trance community invites the users to explore and zoom in to new event destinations.
INFO PAGE
The geo pin on the Festival Map leads to a SEO optimized Premium Festival Info Page with lots of information, pictures, videos and the Facebook timeline of the organizer page.
HIGH TRAFFIC
The Festival Map is promoted on Facebook to more than a million festival goers and has more than 1000 high interested visitors per day on the Festival Map itself.
REACH VISITORS FROM OTHER FESTIVALS
Possibility to poach Festival Map visitors who were actually looking for information about another festival.
All events booked on the Festival Map get a top position entry on the Facebook event list of the mushroom Facebook page with more than 330.000 fans.
The Festival Map is displayed as a sponsored ad on Google Search and is featured on thousands of websites on the Google Display Network. We work with high quality keywords representing over 200 international Psytrance festivals.
(available soon)
You want to start with a free-forever Festival Info Page and a free test of the Festival Map?
TURN INTERESTED PEOPLE INTO FANS
PSYLOTTERY
www.mushroom-magazine.com/psylottery
PSYLOTTERY is the new raffle platform, which enables new marketing strategies by tagging the participants in order to identify the interested people for each raffle. Possibility to retarget participants with individual approaches.
TAGGED PARTICIPANTS
All PSYLOTTERY participants are tagged and can be reached GDPR compliant with other marketing mails (e.g. time-limited coupon for the ticket shop).
HIGH ENGAGEMENT
Already at the beginning of the new service the reaction rates were extremely high, comparable with 1000 likes on Facebook per raffle.
NEWSLETTER INCLUDED
All mushroom-magazine.com users will be informed about upcoming raffles. Subsequently, the participants of the raffle can be reached by an offer e-mail.
OPTIONAL USER DATA
For an additional fee it is possible to collect user data in compliance with GDPR and import them into your contact database.
INFO PAGE
For each festival there is a separate Info Page, which is listed as a top article on mushroom-magazine.com as an informative starting point for the raffle.
FACEBOOK POWERED
The PSYLOTTERY is constantly promoted throughout sponsored Facebook posts.
INFORM AND ENTERTAIN THE COMMUNITY
ONLINE EDITORIAL
Professionally edited and search engine optimized articles aiming to feature multiple highlights of the festival.
PROFESSIONALLY EDITED
Personally researched and professionally written articles that are beautifully presented.
CREATIVE FESTIVAL BLOG
Comprehensive selection of topics to all relevant news regarding the festival published in successive articles.
SEARCH ENGINE OPTIMIZATION
Search engine optimized content to be listed on Google top position.
Published via Facebook to the mushroom Facebook community with optional sponsored postings.
DELIVER YOUR MESSAGE
NEWSLETTER
www.mushroom-magazine.com/register
Individual e-mail send out delivered to a perfectly fitted target group with high interest in festivals and psytrance music.
HIGHLY QUALIFIED READERS
Reach people who are crazy about festivals and turn them into new visitors
HIGH OPENING RATE
Through the use of dedicated e-mail servers and the programmatic control of the e-mail funnel, we achieve high opening rates.
YOUR WORLDWIDE FLYER
ONLINE BANNER
Displayed inside the popular website mushroom-magazine.com with geo targeting options
TOP POSITION
Displayed inside the most popular mushroom articles
GEO TARGETING
Place the banner in the most relevant countries of your choice
HOT LINK
Linked to the most relevant landing page representing the festival
BANNER CREATION
Fitting your designs into an appropriate banner format
INDIVIDUAL CONCEPT
FESTIVAL MARKETING FUNNEL
Individual approach to customers and interested persons with lot of automized options to react to and follow up their activities
DEMOGRAPHIC TARGETING
Targeting individual optimized visitor audiences with a variety of filters
TRACKED TARGETING
Usage of the highly qualified audiences created from visitors to the mushroom website
LOOKALIKE AUDIENCES
Creation of similar people to your target group in order to reach new visitors
HIGH TRAFFIC
Professional management of high-performance traffic sources for ad delivery
A/B TESTING
Deliver only the most effective ads by testing several versions
LANDING PAGES
Create high-converting landing pages to turn prospects into customers.
NEW VISITORS
Lead generation through GDPR/DSGVO compliant email registration
FOLLOW UP CAMPAIGNS
Highly specific follow up email campaigns to increase interest even further.
ACTIVITY RETARGETING
React to the activities of interested visitors and follow up their activities.
TICKET SHOP RETARGETING
Transform the high amount of abandoned carts to sold tickets
SOCIAL MEDIA MARKETING
www.facebook.com/mushroommagazine
Take advantage of more than 330,000 mushroom facebook fans and optimally elaborated audiences inside the Facebook community with the help of social media posts and Facebook ads.
ORGANIC POSTS
All promotions like articles, raffles or the Festival Map will be additionally published as organic Facebook post
SPONSORED POSTS
Sponsored posts are particularly effective due to the extended targeting possibilities of the mushroom community (e.g. tracking festival map visitors).
CUSTOM AUDIENCES
The Facebook pixel set on mushroom-magazine.com allows the tracking of visitors. We make the audiences created from this traffic data available to our customers.
EVENT CALENDAR
All partner festivals are listed as events on the mushroom magazine Facebook page.
SOCIAL MEDIA MARKETING
www.instagram.com/mushroommagazine
Benefit from mushrooms fast growing Instagram community to increase brand building with high interaction and engagement rates.
ORGANIC POSTS
Reaching new interested persons through sophisticated hashtag selection
SPONSORED POSTS
Increase the visibility even more within the targeted audience
SEARCH ENGINE MARKETING
GOOGLE ADS
Show your festival within the Google search network as part of a professionally managed ad campaign using high performing keywords
THE BEST KEYWORDS
Show your festival in Google Ads using the best performing keywords.
THE BEST STRATEGY
Reach the right people by targeting the relevant target group for the festival.
photo: Amir Weiss
YOUR BENEFITS WITH MUSHROOM PROMOTION
More customers
REACH your FANS
More revenue
More success
More visibility
FLY TO THE STARS
MUSHROOM FESTIVAL PARTNERS
A SELECTION OF SUPPORTED FESTIVALS FROM 2014 TO 2019