MUSHROOM MAGAZINE FESTIVAL ONLINE MARKETING

Attract new fans with mushroom online services

FESTIVAL MAP

The most popular promo tool is visible on Facebook to more than 1 million people per season and generates more than 1000 highly interested festival visitors each day.

PSYLOTTERY

Exclusive ticket raffle promoted via Social Media and troughout the mushroom community with possibility to retarget participators with individual approaches.

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ONLINE EDITORIALS

Professionally edited and search engine optimized articles aiming to feature multiple highlights of the festival. 

NEWSLETTER

Individual e-mail send out delivered to a perfectly fitted target group with high interest in festivals and psytrance music.

ONLINE BANNER

Displayed inside the popular website mushroom-magazine.com with geo targeting options.

MARKETING FUNNEL

Individual approach to customers and interested persons with a lot of automated options to react to and follow up their activities

FACEBOOK

Take advantage of more than 330,000 mushroom facebook fans or optimally elaborated audiences inside the  Facebook community with the help of social media posts and Facebook ads.

INSTAGRAM

Benefit from mushrooms fast growing Instagram community to increase brand building with high interaction and engagement rates.

GOOGLE ADS

Show your festival within the Google search network as part of a professionally managed ad campaign using high performing keywords

YOUR BENEFITS WITH MUSHROOM PROMOTION

More customers

REACH your FANS

More revenue

More success

More visibility

FLY TO THE STARS

ACHIEVE GLOBAL REACH

ONLINE FESTIVAL MAP

www.mushroom-magazine.com/festivalmap

Our most popular promotion tool for festival organizers worldwide

INTERACTIVE MAP

The Google Map with the most interesting festivals of the Psychedelic Trance community invites the users to explore and zoom in to new event destinations.

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INFO PAGE

The geo pin on the Festival Map leads to a SEO optimized Premium Festival Info Page with lots of information, pictures, videos and the Facebook timeline of the organizer page.

HIGH TRAFFIC

The Festival Map is promoted on Facebook to more than a million festival goers and has more than 1000 high interested visitors per day on the Festival Map itself.

REACH VISITORS FROM OTHER FESTIVALS

Possibility to poach Festival Map visitors who were actually looking for information about another festival.

FACEBOOK

All events booked on the Festival Map get a top position entry on the Facebook event list of the mushroom Facebook page with more than 330.000 fans.

GOOGLE

The Festival Map is displayed as a sponsored ad on Google Search and is featured on thousands of websites on the Google Display Network. We work with high quality keywords representing over 200 international Psytrance festivals.

You want to use this promotion?

You want to start with a free-forever Festival Info Page and a free test of the Festival Map?

Click on the image below to visit  the Festival Map

Click on the image below to visit  the Festival Info Page

TURN INTERESTED PEOPLE INTO FANS

PSYLOTTERY

www.mushroom-magazine.com/psylottery

PSYLOTTERY is the new raffle platform, which enables new marketing strategies by tagging the participants in order to identify the interested people for each raffle. Possibility to retarget participants with individual approaches.

TAGGED PARTICIPANTS

All PSYLOTTERY participants are tagged and can be reached GDPR compliant with other marketing mails (e.g. time-limited coupon for the ticket shop).

HIGH ENGAGEMENT

Already at the beginning of the new service the reaction rates were extremely high, comparable with 1000 likes on Facebook per raffle.

NEWSLETTER INCLUDED

All mushroom-magazine.com users will be informed about upcoming raffles. Subsequently, the participants of the raffle can be reached by an offer e-mail.

OPTIONAL USER DATA

For an additional fee it is possible to collect user data in compliance with GDPR and import them into your contact database.

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INFO PAGE

For each festival there is a separate Info Page, which is listed as a top article on mushroom-magazine.com as an informative starting point for the raffle.

FACEBOOK POWERED

The PSYLOTTERY is constantly promoted throughout sponsored Facebook posts.

You want to use this promotion?

Click on the image below to visit the PSYLOTTERY

Click on the image below to visit  a PSYLOTTERY Info Page

INFORM AND ENTERTAIN THE COMMUNITY

ONLINE EDITORIAL

www.mushroom-magazine.com

Professionally edited and search engine optimized articles aiming to feature multiple highlights of the festival.

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PROFESSIONALLY EDITED

Personally researched and professionally written articles that are beautifully presented.

CREATIVE FESTIVAL BLOG

Comprehensive selection of topics to all relevant news regarding the festival published in successive articles.

SEARCH ENGINE OPTIMIZATION

Search engine optimized content to be listed on Google top position.

FACEBOOK

Published via Facebook to the mushroom Facebook community with optional sponsored postings.

You want to use this promotion?

Click on the image below to visit an online editorial

DELIVER YOUR MESSAGE

NEWSLETTER

www.mushroom-magazine.com/register

Individual e-mail send out delivered to a perfectly fitted target group with high interest in festivals and psytrance music.

HIGHLY QUALIFIED READERS

Reach people who are crazy about festivals and turn them into new visitors

HIGH OPENING RATE

Through the use of dedicated e-mail servers and the programmatic control of the e-mail funnel, we achieve high opening rates.

You want to use this promotion?

YOUR WORLDWIDE FLYER

ONLINE BANNER

www.mushroom-magazine.com

Displayed inside the popular website mushroom-magazine.com with geo targeting options

TOP POSITION

Displayed inside the most popular mushroom articles 

GEO TARGETING

Place the banner in the most relevant countries of your choice 

HOT LINK

Linked to the most relevant landing page representing the festival

BANNER CREATION

Fitting your designs into an appropriate banner format

You want to use this promotion?

INDIVIDUAL CONCEPT

FESTIVAL MARKETING FUNNEL

Individual approach to customers and interested persons with lot of automized options to react to and follow up their activities

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DEMOGRAPHIC TARGETING

Targeting individual optimized visitor audiences with a variety of filters

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TRACKED TARGETING

Usage of the highly qualified audiences created from visitors to the mushroom website

LOOKALIKE AUDIENCES

Creation of similar people to your target group in order to reach new visitors

HIGH TRAFFIC

Professional management of high-performance traffic sources for ad delivery

A/B TESTING

Deliver only the most effective ads by testing several versions

LANDING PAGES

Create high-converting landing pages to turn prospects into customers.

NEW VISITORS

Lead generation through GDPR/DSGVO compliant email registration

FOLLOW UP CAMPAIGNS

Highly specific follow up email campaigns to increase interest even further.

ACTIVITY RETARGETING

React to the activities of interested visitors and follow up their activities.

TICKET SHOP RETARGETING

Transform the high amount of abandoned carts to sold tickets

You want to use this promotion?

SOCIAL MEDIA MARKETING

FACEBOOK

www.facebook.com/mushroommagazine

Take advantage of more than 330,000 mushroom facebook fans and optimally elaborated audiences inside the  Facebook community with the help of social media posts and Facebook ads.

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ORGANIC POSTS

All promotions like articles, raffles or the Festival Map will be additionally published as organic Facebook post

SPONSORED POSTS

Sponsored posts are particularly effective due to the extended targeting possibilities of the mushroom community (e.g. tracking festival map visitors).

CUSTOM AUDIENCES

The Facebook pixel set on mushroom-magazine.com allows the tracking of visitors. We make the audiences created from this traffic data available to our customers.

EVENT CALENDAR

All partner festivals are listed as events on the mushroom magazine Facebook page.

You want to use this promotion?

Click on the image below to visit  the mushroom Facebook page

SOCIAL MEDIA MARKETING

INSTAGRAM

www.instagram.com/mushroommagazine

Benefit from mushrooms fast growing Instagram community to increase brand building with high interaction and engagement rates.

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ORGANIC POSTS

Reaching new interested persons through sophisticated hashtag selection

SPONSORED POSTS

Increase the visibility even more within the targeted audience

You want to use this promotion?

Click on the image below to visit the mushroom Facebook page

SEARCH ENGINE MARKETING

GOOGLE ADS

www.google.com

Show your festival within the Google search network as part of a professionally managed ad campaign using high performing keywords

THE BEST KEYWORDS

Show your festival in Google Ads using the best performing keywords.

THE BEST STRATEGY

Reach the right people by targeting the relevant target group for the festival.

You want to use this promotion?

photo: Amir Weiss

YOUR BENEFITS WITH MUSHROOM PROMOTION

More customers

REACH your FANS

More revenue

More success

More visibility

FLY TO THE STARS

MUSHROOM FESTIVAL PARTNERS

A SELECTION OF SUPPORTED FESTIVALS FROM 2014 TO 2019